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You might have seen the new advert for Carlsberg in Ireland called ‘The Secret’. It is based on a true story from 1883, where Carlsberg scientist Professor Emil Hansen discovered the method of isolating pure yeast culture. I was approached by their PR company about the new advert and have written about it over at [...]
If you work with a non profit organisation I hope you were inspired by the article about the ISPCC.
Here is another example of a non profit leveraging the benefit from social media – but in this case they don;t have any presence on the social web. You see you don’t have to publish content [...]
With the increase in the number of people with iPhones I’ve noticed a number of brands developing iPhone applications. (No I don’t yet have an iPhone as i am an avid Blackberry user.)
Here is an example of Denny.ie who have developed an iPhone application called the Denny iFry iPhone Application which lets you fry up [...]
Last week I spoke at the Content is King Conference hosted by Media Contact in Dublin. I shared 20 best practice tips for using social media in your marketing and communications programme covering specific case studies from Ireland and across the globe.
I’ve created a handout with the key points that I shared which will be [...]
I’ve always wanted to find an excuse to use the great Tweetup platform of Twtvite after I saw an invitation for an event that my friends Shel Holtz and Neville Hobson were organising for a Tweetup in the US.
Today I tested out the platform when creating a Tweetup invitation for an event with another Shel [...]
