With the increasing adoption of social media by organisations especially in relation to brand engagement with customers and clients, we are now starting to see some case studies for how social media can be used to enhance employee engagement through internal communications.

The recent announcement by the company I was on the board of before establishing my own brand engagement and social media practice about the impending significant organisational change they are about to go through made me think back to my time as HR Director where I also had responsibility for internal communications.

At a time of significant change, one of the key challenges was always to ensure that we had pathways for communication open. We were always keen to understand how effectively our line managers had been in translating and engaging their people in the key messages and making sure the communication was relevant for their teams.

We also wanted to respond quickly and effectively to questions raised from our employees as a result of the organisation announcements. No matter how our extensive lists of frequently asked questions were that we created to support all major communications, you could be sure that some questions were never addressed so we needed to respond to these queries quickly.

If only I had had at my disposal the social media platforms now easily available which would have enabled us to add additional platforms that we could have used to support our communications plan.

But where can you turn if you are a leader with responsibility for Internal Communications and employee engagement and want to learn about what your peers are implementing and current best practice?

A conference I will be attending which will showcase some leading case studies in intenal communications in the next few weeks is the International Employee Communications Summit co-hosted by Ragan and Simply Communicate.

Some of the company’s presenting include IBM, Ebay, BT and Microsoft. The agenda for the International Employee Communications Summit includes:

• Building your brand and values through collaboration and content
• Social media inside the enterprise
• Video Podcasting: How to stream key messages to a mobile audience
• How to beat the policymakers, lawyers and IT to get your social media channel up and running 
• How to use social media to energise and motivate the work force.

You can book online to attend the conference which is taking place on the 5 and 6 June 2008 in London (there is also a pre conference workshop).

I’ll be attending with my notebook and recorder in hand and hope that I’ll get the chance to capture some great insights to share with you. and if you are considering attending, let me know as it will be great to connect with you at the International Employee Communications Summit.

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This week we have started to plan for PodCamp Ireland 2008 which will take place on Saturday 27 September 2008.

However if you can not wait that long to connect with colleagues about social media in a virtual world, then head on over to the website for 3Dcamp, a non-conference focusing on virtual worlds (Second Life, the Metaverse), mirror worlds (Google Earth and Virtual Earth), mapping mashups, GPS, Location based Services (LBSs), haptics (eg. Wiimote hacks), 3D modelling (Blender, Sketchup) and all things 3D.

And if you don’t understand what all these terms are (I certainly don’t), then it’s a good reason to attend 3Dcamp!

Here are the details:

DATE: Saturday 24th May 2008

VENUE: Engineering Research Building, University of Limerick

TIME: 10am start, 5pm finish

SPEAKERS: Go here for the curriculum and line up of speakers

REGISTER: Register to attend 3Dcamp online

What’s interesting about the registration process too is that 3Dcamp are integrating social media into their registration page asking for the following information:

• Your Twitter username: For notices and discussion on 3Dcamp
• Your Jaiku username: For notices and discussion on 3Dcamp

In addition, you’ll be asked where you are travelling from so that they can calculate the carbon-offset calculation and plan carpooling.

So if you are interested in learning more about virtual worlds, 3D modelling, mirror worlds and mashups and what benefit they can bring your business, head on down to Limerick for 3Dcamp later this month.

Remember, like all non-conferences, it’s FREE to attend.

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This is just a quick reminder for you in relation to the Biz Growth Live Teleseminar Masterclass where we will be in conversation with Peggy Murrah and Chris Muccio  and we will be discussing how social media strategies are applicable for solopreneurs growing their business.

Yes, I know I bring you lots of tips, articles and podcasts about social media marketing and communications, but I thought it would be interesting to have Peggy and Chris share their experiences with you.

This is an ideal seminar if you are a solopreneur and want to discover how to best use social media in your business to build your brand online and attract more clients

DATE OF SALES MASTERCLASS: Monday 12 May 2008

TIME OF SALES MASTERCLASS: 6pm Dublin and London/ 1pm ET/10am PT

INVESTMENT: FREE

REGISTER: Register at Biz Growth Live if you don’t already receive a copy of our newsletter which as all the details for the programme in it

If you have questions for Peggy or Chris, you can post your question here on the blog or over at our live questions page.

Some of the areas we will be covering are:

• What Web 2.0 really means
• Why social media is a relevant business development strategy for you as a solopreneur
• Key areas of social media for solopreneurs and what the key platforms are
• The biggest mistake people make when looking to include social media in solopreneur marketing plan
• Tips for making sure we’re effective with our time in implementing social media
• Social media optimisation – What it is and why is it important

And if you are interested in learning more about social media and Web 2.0 you can access your own copy of Peggy and Chris’s report ‘29 Tips to Get Started With Web 2.0′ here.

So I hope you will join me if you’ve questions about social media for solopreneurs and how it can help you cost effectively attract more clients to your business.

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If you are a blogger or microblogger and are in the Dublin area on Saturday this week, the 10 May 2008, be sure to join fellow bloggers at The Market Bar in Fade Street, Dublin, from 4.30pm.

This is a Dublin Blogger and Twitter meetup organised by Bernie Goldbach.

Hope to see you there.

And even if you have not started blogging yourself or have yet to step in the virtual world of online social networks or social media, do come along and meet some of the people behind the blogs.

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