Many, many years ago I used to travel to Spain to support one of the European based businesses that I was accountable for. At that time I preferred to holiday to far away places - but that was before three little girls entered our life!

However with three babies under the age of 15 months back in 2002 we ventured for the first time to Spain for our vacation and have travelled back many times since.

So I was delighted to see a new site lauched recently - Spanglish - a social networking community all about learning Spanish - right here in our very own city of Dublin.

Spanglish are also offering workshops - unfortunately I was a little too late to book the girls in for the Children’s Saturday Club taking place tomorrow.

Spanglish have done what many professional services firms have not yet done - they have identified a very clear target market and niche so it is absolutely clear what their offering is.

What’s interesting about the Spanglish business model is that it is integrating many traditional and new media solutions including online networking with a membership community, offline networking with meetings and events, and for it’s premium members, podcasts in Spanish so you can learn or develop your Spanish language skills and blogs.

So if you have been wondering how you could create a model for a profitable podcast, Spanglish are a great business case.

It is a great site and has significant potential I am sure, but if they are reading this blog, I have three recommendations for Spanglish to further enhance their online business model and strengthen their brand: Continue reading

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