Watch my latest FREE webinar where I cover 7 Essential Tips for Generating and Retaining More Business Using LinkedIn? You can leave your feedback at my Marketing Mentor Facebook PageWith 721 days to go to the 2012 Olympics, did you know that Cadbury is the “official treat” of the 2012 London Olympics and Paralympics [...]

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Today RTE announced it’s new Fall schedule of programmes and one of the casualties was The Afternoon Show (it’s going to be replaced with a lifestyle programme comments The Irish Times).
I was a very infrequent viewer of The Afternoon Show but I do recall when they came back on air after the Summer break in [...]

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I recently had the opportunity to talk with Brian Kitson the Marketing Manager of Kildare Village about their integrated marketing plan.
Kildare Village (opened in 2006) is home to over 55 designer outlet boutiques (Bally, Anya Hindmarch, Polo, Karen Millen, Reiss, Coast, Molton Brown, Clarks, All Saints, Designers Guild, Cath Kidson, Le Creuset, Kenneth Turner, [...]

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Last year I was delighted to have the opportunity to deliver a workshop for the Institute of Management Consultants and Advisors (IMCA) in Ireland and next week we have a follow up event exploring three popular social networks for business:  Facebook, Twitter and LinkedIn.
In this interactive workshop, participants will learn how professional services practices, consultants [...]

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So just what is the point of Twitter? In my seminars, consulting and mentoring I often find many business leaders still wondering if Twitter is of value to their online marketing.
One metric I came across recently was research by Irish web analytics company Stat Counter who reported that Twitter generated almost one in ten Social [...]

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