Summary Profile
Described as one of Europe’s leading Employer Branding, Personal Branding and Social Media Strategists by the media and clients alike, Krishna De is an award winning brand communications and leadership development mentor, executive coach, broadcaster, writer, professional speaker and social media strategist.
She is the author of ‘Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age’ and ‘42 Rules to Market in a Recession – how to use social media to attract more prospects and increase profits when the going gets tough’. Both books will be published by Happy About in 2008.
She has over 20 years of experience in the field of organisational growth and development and is an expert in brand engagement, employee communications, social media, executive development and in building high performance coaching and mentoring capability within organisations.
Krishna is the Managing Director of Oneocean Ltd and the founder and Vice Chair of The Association for Coaching in Ireland.
Over the last 3 years she has taught thousands of business leaders how to build their corporate brand, employer brand and personal leadership brand both online and offline and was the Chair and a host of the globally acclaimed ‘A Brand You World Global Telesummit‘, the largest global event on the subject of personal branding for career and professional success.
She is also one of the instigator and Co-Founder of Ireland’s first conference dedicated to social media, PodCamp Ireland, bringing together experts and those new to social media.
A sought after spokesperson on the subjects of social media, branding, career success and how to create inspiring and high performing workplaces, Krishna’s expertise has been featured in the media and in leading publications including the Wall Street Journal, The Guardian, The Irish Times, The Independent, The Sunday Business Post, The Sunday Times, Computers in Business, Smart Company, Marketing Age, Irish Tatler and the Labour Mobility book about living and working in Ireland.
She is also a featured expert at Brand Republic, Small Business Branding, Business Blog Consulting, Raintoday and WebProNews.
Krishna is passionate about the opportunity social media marketing and communications strategies can bring to businesses, creating conversations, engagement, community and profits. She shares her experience and expertise in these subjects through speaking, consulting, mentoring and through her award winning podcasts and blogs.
Industry Awards
Krishna was recently recognised as one of the top 50 business women in Ireland in Image Business as a result of her work encouraging business leaders to embrace the world of web 2.0 and social media for example through her vision to inspire and then organise Ireland’s first social media conference, PodCamp Ireland.
Krishna has also been formally recognised in the Irish Entrepreneur Yearbook 2007 as one of the top 100 most proactive business women in Ireland for her contribution not only in adding value to business but also to society. Her work in social media communications has been recognised by The Irish Internet Association, The Digital Media Awards and the Irish Blog Awards.
Krishna is recognised as a global expert and ambassador for the coaching profession and received the 2008/09 Honorary Award for “Influencing Service to the Profession of Coaching”, awarded by the Association for Coaching. The award recognises Krishna’s influence on the global development of coaching and its impact within business and in the wider community.
Bringing Your Brand To Life!
Krishna guides, mentors and coaches executives in how to create high performing businesses with a focus on building compelling and engaging corporate brands, employer brands, internal brands and the personal brand of leaders using traditional and new social media platforms including business blogging and corporate podcasting.
As a result, her clients position themselves as thought leaders in their field and discover how to create a team of brand ambassadors amongst their clients, employees and business partners and unlock new streams of revenue for their business.
Krishna has authored over 500 articles and created over 300 audio programmes in the fields of brand engagement, social media and leadership development, is a contributing author to several books and her expertise is featured in the forthcoming book “Enterprise 2.0: How Social Computing will Change the Future of Work”.
She is the author ‘Managing Your Personal Brand Online: How to Master the 7 Keys of Professional Success in a Digital Age’ and ‘42 Rules to Market in a Recession – how to use social media to attract more prospects and increase profits when the going gets tough’. Both books are to be published by Happy About in 2008.
She is currently researching and authoring a number of forthcoming books which will be published in 2008 an the Spring of 2009 including: “The Accidental Marketer”, “The Corporate Coaching Handbook” and “The Essential Guide To Social Media Marketing”.
A sought after spokesperson on the subjects of social media, branding, career success and how to create inspiring and high performing workplaces, Krishna’s expertise has been featured in the media. Krishna regularly appears as a guest expert on the “Life! with Orla Barry” show on Ireland’s popular national radio station Newstalk, and in leading publications including the Wall Street Journal, The Guardian, The Irish Times, The Independent, The Sunday Business Post, The Sunday Times, Computers in Business, Smart Company, Marketing Age, Irish Tatler, Cara Magazine and the Labour Mobility book about living and working in Ireland.
Krishna is the resident expert in Employer Branding and Personal Branding at Ireland’s leading careers and recruitment website Irish Jobs.
Social Media For A Connected World
Krishna is considered an expert in social media and consults with businesses on how to use these new cost effective communication platforms to build your corporate brand, your employer brand and personal brand online. She currently authors 3 award winning business blogs and corporate podcasts.
She is also the instigator and Co-founder of Ireland’s first dedicated conference about social media PodCamp Ireland, bringing together experts and those new to social media.
In the last three years, Krishna has trained almost 1000 entrepreneurs in the area of information product development so they can create new streams of revenue from their business making products available on-line. This leading edge programme also covers web traffic generation and conversion strategies.
Krishna is featured as one of the top 150 marketing blogs in the world the Adage Power 150 and in the top 100 career blogs in the world in the Risesmart Career 100, is listed as one of the worlds top content marketing blogs by Junta 42 and her blog is cuted with the worlds leading blogs on Guy Kawasaki’s Alltop.com in the categories for Branding, Markering, Social Media, FriendFeed and Ireland
Global Expertise
Krishna has worked in over 30 countries and lived in 3 continents and is now based in Dublin, Ireland with her family and continues to work internationally.
Since the mid 1990’s, she has held board positions in leading consumer goods organisations with accountabilities for business strategy, change management, organisational development and communications and engagement. Krishna was the youngest person and first ever female to be appointed to the board of Guinness Ireland in the 250 year heritage of the company.
Krishna subsequently led merger and integration of Guinness Ireland with Gilbey’s of Ireland, creating Diageo Ireland, the leading premium alcoholic beverage company in Europe with a turnover on the order of €1 billion (US$ 1.28 billion).
An expert in business development, branding, marketing, networking and traditional and new media strategies, she has been responsible for guiding the performance and growth of major global and national premium consumer brands within the FTSE 20.
Krishna has also led a number of organisations to become winners of the prestigious ‘Best Company to Work For’ awards – a testament them having strong employer brands.
Excellence In Coaching And Mentoring
In addition to her consulting practice, Krishna is a qualified and experienced mentor, coach, coach supervisor and facilitator and is actively involved in developing and implementing industry standards and accreditation of business and executive coaches.
She has been engaged in the field of coaching and mentoring since 1990 and has extensive experience of embedding coaching as a capability within organisations.
She supports the continued professional development of leaders and professional coaches through both her coaching supervision practice, her research into coaching best practice, her ‘Talking Coaching’ podcast series and as Founder and Vice Chair of the Association for Coaching in Ireland.
Inspiring Your Audience
Krishna’s company Oneocean is one of Europe’s leading consultancies in making use of new media and leading edge technologies including webinars, podcasts, on-line video or teleconferences for rapid e-learning which means that you can expand your global reach and deliver your live event or programme to your community no matter where they live.
She is sought after professional speaker on the subjects of business development, business blogging, corporate podcasting, social media, employer branding, personal branding, networking for success and how to create inspiring and high performing workplaces.
Some of her most recent engagements include speaking at conferences and events for The Irish Internet Association, The Bank of Ireland, GE Real Estate, Aerlingus, The European Podcasting Summit, The International Podcasting Expo, The Irish Times Talent Management Conference, The European Online Recruitment Conference, The European Executive Recruitment Conference, The BT Small Business Show, the BNI Dublin Networking Conference and the HR Ireland conference series.
A Sought After Contributing Author
Krishna is a contributing author to several books and her expertise is featured in the forthcoming book “Enterprise 2.0: How Social Computing will Change the Future of Work”, “The Magic of Sales and Marketing Revealed: International Experts Share Their Secrets” and is featured in “Employee To Entrepreneur: The Fastest Way To Start Your Own Wildly Successful Business”.
Krishna is a contributing author at Business Blog Consulting, Small Business Branding, The Huffington Post and Irish Jobs.
Krishna is also an analyst and on the expert employer branding panel for the global employer branding organisation Universum.
For an insight on how building her own personal brand, you can access an interview that Krishna did here with William Arruda, colleague and fellow personal branding expert.
You will find Krishna building her own personal brand on-line at her portal and at her “Biz Growth News” blog.
Meet Krishna Online
Oneocean Ltd - branding and business development consulting
Krishna De - discover resources that Krishna recommends including Oneocean’s ezine “Biz Growth Express”, providing content rich articles and resources on how to bring to life you corporate brand, employer brand and personal brand
Biz Growth News - visit our industry acclaimed business blog where you will find resources and tips on how to build your corporate brand, your employer brand and your personal brand as a leader and enhancing your engagement and communication through both traditional and social media; you will discover how to position your and your business as the experts of choice and discover how to access new streams of revenue
Biz Growth Live - join Krishna for her FREE Masterclass programme as she interviews authors experts from around the globe about branding, marketing ans social media strategies
Biz Growth Podcast - ideas, inspiration and tips to build your corporate brand, your employer brand and personal brand
PodCamp Ireland - join Krishna at Ireland’s definitive social media unconference and access insights into social media in Ireland with Krishna’s articles and podcasts
Talking Coaching - a business blog and podcast where you can access leading thinking in the world of coaching
The Podcast Sisters - a business blog and podcast guiding women through the world of the web, social media and Web 2.0, especially for the non-technical
Leadership In The Community
Krishna has an active leadership role in the following organisations:
Professional bodies: Board Member of the Independent Consultants and Advisors in Ireland; the Founder and Vice Chair of the Association for Coaching, Ireland; Member of the Irish internet Association Social Media Working Group.
Leadership organisations: Board Member of the Irish Cervical Screening Research Consortium.
Industry bodies: Board Member of the Women’s ECommerce Association International.
Contact Krishna
By email: connect[at]oneoceangroup.com
By phone: +353 (0) 1 4773916
By Skype: kdeoneocean
