Whether you are writing a press release, developing marketing materials or writing a sales letter, do you know the most powerful words to include?
A study from Yale identified the 12 most powerful words in English-language as follows:
- You
- Save
- Results
- Health
- Love
- Proven
- Money
- New
- Easy
- Safety
- Discovery
- Guaranteed
Including these words into your copy will enhance your marketing message.
Writing engaging, compelling and effective copy is a fundamental skill that you need to ensure that you have in your team. It is a skill that can be learned – in fact I recommend all my clients learn how to write their marketing messages – it’s a different style of writing than technical writing which many of us develop through our training.
I recommend the following resources:
Words that sell by Richard Bayan
More words that sell by Richard Bayan
Lorrie Morgan Fererro’s copywriting training programmes that you can conveniently take through teleseminar if you can’t join her live programmes. Lorrie makes copy writing very accessible and a fun process and is the only person i recommend in the world of commercial copy writing skills.
