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Research – Google Alerts
One of the most amazing and free tools available to research your market is Google alerts - from the company Google. Review the alerts that come through, follow those that look relevant and you will find amazing opportunities.
Some examples for me include being able to see when competitors are in the news, finding new strategic alliances and clients.
Here are four examples of what you can use Google alerts for:
- check your own media presence – enter your name as an alert and see when you are referred to in the news and press releases on line
- enter your clients name or company name or clients you would like to work with and see what’s being reported about them
- set your competition up as a key word to research – you’ll be able to quickly assess how prolific they are in building their brand and assess where you could take action to move you a tep ahead of them – their actions of lack of them is a source of competitive advantange
- research your target market and niche or perhaps a makrket you would like to move in to – this will give you great information about what is keeping them awake at night and changes in their industry.
Please be aware – there is a web site called Google Alert – this is not the service I am referring to and is a paid service not related to Google.
Research – Good Key Words
Do you know what words people use to find your products, services and expertise on-line?
You’ll be suprised as it’s not what you might expect.
Good Keywords is a free Windows software for finding the perfect set of keywords so that you can ensure your build them into your copy and increase your chances of being found organically online. (Organic meaning being found in the search engines without having to pay for your key words).
Research – Essential Keywords
If you are looking for guidance in developing your key words, then I recommend Andy Wibbels Essential Key Words training programme
Research – Way Back Machine
It is helpful to understand how your competitors and clients brands have evolved over time and a great no-cost resource to do this is Way Back Machine.
there are over 55 billion web pages archived from 1996 to a few months ago.
Judt type in the web address of a site or page where you would like to research, and press enter. Then select from the archived dates available.
