But this video made me smile – it’s of the ‘Sienna’ family and their ‘Swagger Wagon‘. You can see the video here for the Toyota Sienna featuring the ‘Sienna family’.

You can even download the MP3 if you ‘dig’ the tune – and there are also a series of other videos on the Toyota Sienna video channel on YouTube.

The Swagger Wagon already has over 1.335 million views since it was uploaded at the beginning of May.

The Toyota video was created by Saatchi & Saatchi and directed by Eastbound and Down producer Jody Hill.

I wonder if this will breath life into the challenged brand? It will be interesting to see if this translates into increased brand awareness and sales. I can not wait to see the ‘remakes’ of the ad which I am sure will follow soon!

Oh and if you are parent make sure you check out 1.35 minutes into the video – I am sure you can recognise that scene!

I invited Hannah to join me for a conversation and a special edition podcast so we could discuss specific client attraction tips for coaches and consultants as I know a number of the Biz Growth Community are in that profession.

You can either download the audio (right click with your mouse on the link and save the file to your hard drive) or listen to the live stream of the conversation (click on the audio and it will open up a player in a new window).

Here is what we cover in the interview – and get ready to take notes:

00:00   Coaching and Consulting in 2010 – Industry Trends
02:10    Is it worth producing your material as an information product?
04:49   Coaching business models
12:42    Do membership communities work?
20:27    Joint venturing and how to attract leaders in your industry
32:04    Attracting More Clients using a teleseminar series
37:00    What one thing will Hannah is going to be focusing on to ensure her own success in 2010?
37:32    The social media tools Hannah uses in her own consulting and coaching practice
45:10    Show ends

If you enjoy the conversation with Hannah you might want to join her for a FREE teleseminar series with some of her colleagues where they will be exploring in depth specific actions you can take to grown your practice. Find out more about the Get More Clients FREE teleseminar series HERE. The programme started this week – however you will be able to access replays.

Disclosure – the link to Hannah’s FREE teleseminar programme is my referral link and that means that if you do register on her programme she will track that you connected to the programme through my recommenation.

A little while ago I had the opportunity to speak with Frederique Murphy (@IrishSmiley on Twitter) a coach based in Ireland – we had first connected last year and I met her in person at an event in Dublin. Her passion is helping entrepreneurs eliminate the blocks and challenges that we seem to put in our own way – the mindset we adopt when leading our businesses.

I invited Frederique to join me for a special edition podcast interview – you can either download the audio (right click with your mouse on the link and save the file to your hard drive) or listen to the live stream of the conversation (click on the audio and it will open up a player in a new window).

Here is what we covered in the conversation:

00:00   Introduction
01:37    Achieving Your Goals in 2010 – Creating a Mountain Moving Mindset
07:40   How to ensure your goals are more than a ‘wish-list’
13:53    Aligning your personality, purpose and soul to your business
19:14    Tips for developing your own transformation plan
25:25    The Mountain Moving Mindset 3 day event
32:32    Frederique’s favourite  Twitter applications
38:55    Show ends

If you found the interview with Frederique inspiring and want to discover how you can develop a  mountain moving mindset then check out her forthcoming programme taking place in Maynooth, Ireland between the 25-27 February 2010. You can find the details of the Mountain Moving Mindset programme HERE.

Disclosure – the link to Frederique’s programme is my referral link and that means that if you do register on her programme she will financially reward me with real money!

Posted via web from Krishna De: Insights From Ireland On Digital Marketing, Social Media And Entrepreneurship

If you are doing live recordings and interviews what are some of the things we need to consider when filming?

This is the question that that I put to Hugh Chaloner professional photographer and videographer.

You can listen to what Hugh had to say to me here or right click to download as an MP3.

And if you prefer to watch, here is Hugh in conversation with me.

What other suggestions do you have for how you make sure that your online video recordings have high impact?

You can watch an interview I did with Dearbhla here where she shares practical tips relevant to any parent – even if your child has not reached their teenage years.

Or if you prefer you can listen to the audio recording in MP3 format of the interview here or right click to download it to your computer.

You might remember that I have been offered 10 free tickets to an event that Dearbhla and Horizon speakers are hosting on the 3 June 2009 in Dublin. If you would like to attend as my guest you can find the details here.

I recently had the opportunity to attend an event by world renowned leadership expert Robin Sharma hosted by Celtic Guru and Aaron and I had the opportunity to catch up.

He shared with me a project he has been working on for some months – supporting professionals in the Dublin area who have recently been impacted by redundancy. The network meets each week, is free to attend and provides practical help to the attendees from how to prepare for interview through to critiquing each others CV’s.

In my time as an SVP of HR over the years I’ve used outplacement consultancies to help people in career transition. One worrying concern I have though in the current economy is that short cuts are being made – Aaron talked to me about two marketing professionals who had just worked with an outplacement company and both had the same CV. A quick tip from me – never ever hand over the complete development and writing of your resume or CV to anyone without ensuring that it reflects your unique skills, strengths and personal brand. Frankly that outplacement consultancy should be fired themselves for letting this happen!

Aaron shares information about the Dublin Job Club in this video. I hope you will pass the details on to professionals you know who have been impacted with a recent job loss.

And if you are a cafe or restaurant or venue that can provide free of charge a venue and refreshments for the network even just for one of their meetings, I know Aaron would love to hear from you.

If you prefer to listen to the audio either through streaming audio or to download it your computer you can do so here.

Post Script: within just 4 days of my posting this video on just one of of my online networks (not even on my channel at YouTube or hear at the blog), Aaron had received approaches from recruitment companies who are offering assistance, potential joint venture partners and was featured in an online newspaper. I then invited Aaron on stage to share his case study at an event I spoke attended by over 200 businesses leaders last week which generated even more interest in his network. If anyone tells you online video is not relevant to your business, Aaron’s case study may encourage you to think differently.

Aaron didn’t have to hire a videographer, he didn’t record or edit the video, he didn’t send it to his network, he didn’t have to spend a cent. What he did have to have were what I think are the 3C’s for successful online video:

1. a compelling message

2. courage to get in front of a camera

3. and connections to a community of people who would be interested in what he had to say.

What else do you think it needs for an online video to help create visibility and reputation and attract more clients or customers?

Today in fact you will find that Karlin Lillington, technology journalist with the Irish Times has written a feature article about the event and provides a great summary of the key issues covered. You can access the article titled ‘Podcast to keep an ear to the ground’ HERE.

The workshop was about 2 hours in duration and you can now access the podcast of the event on iTunes under the IIA account HERE or you can listen to it streaming from the web or download it to your computer.

BUSINESS PODCASTING WORKSHOP SHOW NOTES

PART 1 – access it HERE




Why do businesses podcast?

Examples of business podcasts in Ireland

Other examples of business podcasts

Repurposing your podcast to create new streams of revenue

Beyond audio – the development of online video podcasts

PART 2 – access it HERE




Audio and video recording equipment

How technical do you need to be to create a podcast?

Building a community around your podcast

Tips on editing your podcast

PART 3 – access it HERE




The business case for podcasting

The benefits of podcasting

Tips about RSS feeds, royalty free music and permission to use audio and video you record

Some of the biggest mistakes people make when creating and publishing their business podcast

Tips on how to get started with your business podcast

You can continue to add to the conversation and assist the IIA Social Media Working Group with the podcast white paper by commenting on it at the wiki HERE – and in addition if you host a business podcast in Ireland (either video or audio) and would like to be featured as a case study make sure you add that to the comments on the business podcasting wiki.

ADDITIONAL RESOURCES

The IIA also announced the finalists of the Net Visionary Awards 2009 this week and voting is open until the 1 May. The finalists are:

• Gina McCrudden: RaboDirect
• Krishna De: BizGrowthNews.com (yes that’s me!)
• Mike Kelly: Blog4business.com
• Peadar O Flatharta: TG4
• Ralph Averbuch: ElectricNews.Net for Enterprise Ireland

I hope these businesses provide you some inspiration of you are looking to start a business podcast.

And don’t forget it’s not to late to join the 2009 Podcast Secrets Course being facilitated by Paul Colligan and Alex Mandossian – it starts next week

For researching business blogs in your field I usually suggest that you check out Google Blog Search or Technorati.

However I am now suggesting that you also check out Alltop, a news site that aggregates top news stories from across the web, created by Guy Kawasaki and the team behind Truemors (the site that covers unusual breaking news and stories).

Alltop covers subject areas from business to news, from hobbies to technology, and from regions across the globe to green issues.

Alltop also includes a section on social media, and I’m honoured to be listed on the Alltop social media aggregator.

ADDITIONAL RESOURCES 

Guy was in Dublin recently and you can catch his summary of his trip to Ireland in photo’s here.

You can catch a recording of Guy on the Today With Pat Kenny show on RTE Radio 1 here.

See Guy’s Visual CV – a great tool and something I will be sharing more about soon having interviewed the CEO of VisualCV, Clint Heiden - Visual CV is a platform to both express your personal brand and employer brand online.

In this second edition of the Biz Growth Podcast we continue our conversation with Marilynn Mobley, SVP with Edelman PR and the author of the terrific blog Baby Boomer Insights.

We continue our conversation about marketing to baby boomers, but this time explore how baby boomers engage with social media and what that means if you want to connect with baby boomers through social media platforms.

If you missed part 1 of Marketing To Baby Boomers on the Biz Growth Podcast, you can access it here.

HOW TO LISTEN TO THE BIZ GROWTH PODCAST 

I’ll let you know when the podcasts are published in iTunes in case that’s how you like to subscribe to your podcasts and download them to your PC/Mac or portable media player.

In the meantime, you can also access the Biz Growth Podcast by either clicking on the play button - the audio will stream direct – or you can right click on the MP3 link and save it to your hard drive to listen to at your convenience or transfer it to your portable player.

BIZ GROWTH PODCAST SHOW NOTES

00:00   Introduction: The internet and how Baby Boomers engage in social networking and social media
04:00   How Baby boomers engage with the internet and social media versus the Millenial Generation and Generation X
06:55    How to market to Baby Boomers and embrace the use of social media marketing
09:34    The 7 C’s for effective social media marketing to Baby Boomers
15:06    What we need to consider when marketing and engaging with Baby Boomers using social media
17:17     Resources for further information on marketing and social media marketing to connect with the Baby Boomer generation
20:39   The key to marketing to and connecting with Baby Boomers
25:00   Show end

ADDITIONAL RESOURCES

AARP – For People Over 50

Baby Boomer Insights - Research Insights And Opinions On Marketing To Baby Boomers

Boomers – A Trip Into The Heart Of The Baby Boomer Generation

Boomer Consumer: Ten New Rules for Marketing to America’s Largest, Wealthiest and Most Influential Group

Boomer Women Speak

Growing Bolder

Saga Zone – the socail network for the over 50’s

Second Fifty Years - Reaching Boomers And Seniors Today

HOW TO LEAVE US FEEDBACK

Do share your thoughts on this episode of the Biz Growth Podcast. Perhaps you have found some of the strategies and tips we share have worked for you or perhaps you have ideas and suggestions you would like to share with our listeners? You can choose one of 3 different ways to get in touch so why not:

• post your feedback in the comments section at the Biz Growth News blog
• leave comments at our media centre by calling +1 214 615 6505 ext 6842
• or send us an email at connect(at)bizgrowthpodcast.com.

MEDIA NOTE

The Biz Growth Podcast is hosted by Krishna De, an international author, professional speaker, and mentor in the field of employer branding, personal branding, brand engagement, leadership and social media.

The Biz Growth Podcast is for marketers and executives who want to access the leading edge thinking in the world of branding, marketing and social media.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 2.5 License.  In the case of reuse or distribution, you must make clear to others the license terms of this work. These conditions can be waived by permission from the copyright holder.