Watch my latest FREE webinar where I cover 7 Essential Tips for Generating and Retaining More Business Using LinkedIn? You can leave your feedback at my Marketing Mentor Facebook Page

The ‘Biz Growth’ series of short seminars are relevant for business leaders and entrepreneurs alike. The workshops are customised for your audience be that marketing, customer service, sales, HR, Finance, IS or PR professionals and can be delivered to intact teams or to professional networks and associations.

The duration of the workshops are typically 45 minutes to 2 hours in length.

Because Krishna’s expertise and passion is about brands, marketing, engagement, communications and digital media, you will find these areas as a common thread through the seminars.

The one thing all workshops have in common is that your attendees will walk away inspired with examples and case studies of how to apply the concepts Krishna shares and learn about new low cost resources and tools that they can use to build their brand, increase engagement and their reputation.

We’ve provided the outlines of the most popular workshops – please note that these the content covered in your workshop will depend on the time available.

To book a seminar, contact Krishna by email at connect(at)bizgrowthnews.com.

You can discover what attendees of Krishna’s seminars have to say about the content and the benefits they found of attending HERE.

RESOURCES FOR EVENTS ORGANISERS

You can download a hard copy of the details of these workshops HERE.

You may be wondering do I speak for free or just for a fee? Find out the answer HERE.

THE NEW RULES OF WORD OF MOUSE MARKETING

Are you ready to be ‘Googled?’

Did you know that the rules of marketing have changed?

While word of mouth marketing is one of the most powerful ways to attract more clients and profits to your business, the Internet has enabled ‘word of mouse marketing’ and has changed the way businesses can communicate and engage with current and potential customers.

Today you don’t have to be a technical whizz or have a huge marketing budget to successfully grow your share of market and recession proof your business by using new media tools like blogs, microblogs, podcasts, online video and social networks.

In this seminar you will:

• Discover the new rules of marketing in a globally connective and competitive economy
• Learn what social media marketing is and why it’s a critical element to your small business marketing plan
• Explore case studies of how other small businesses in Ireland and across the globe including accountants, bakers, consultants, designers, photographers and retailers are leveraging the use of social media
• Discover free and low cost resources to get you started in applying new media and social media marketing to your marketing plan.

5 KEYS TO BUILDING BUZZ AND BOOSTING PROFITS

Are you wondering how to attract more profitable and qualified leads to your business but have a limited budget?

Perhaps you don’t feel confident marketing your business and that’s holding you back from attracting your ideal clients and customers?

Or perhaps you are wondering how to market your business without having to spend a fortune on advertising and trade shows which you know from experience have not realised a return on investment for your business?

In this workshop you will discover:

• The three key marketing strategies that every entrepreneur and marketing manager needs to master to ensure profitable growth
• Why becoming digitally distinctive ad being found online is critical in the age of the Internet (even if you are bricks and mortar business) and how to get started even if you don’t have a website
• How we can identify if you are delivering services ad products that your customers need, want AND are prepared to buy
• Where you are leaving money on the table and what to do about it
• How to quickly and cost effectively access research about what your customers want to buy and why we should monitor feedback about our products and services
• 5 actions that we can implement quickly, easily and at low cost to attract more leads to your business.

LINKEDIN FOR BUSINESS MASTERCLASS

So you have heard about LinkedIn as THE place to be for networking online for professional and personal success. Perhaps you have even uploaded your profile?

But are you wondering what you should do next?

Well search no longer as you can now discover the secrets of LinkedIn and how to leverage it for professional and career success in this 2 hour LinkedIn Masterclass.

In this workshop you’ll discover:

• Why as a business professional in the 21st Century we need to seriously consider developing our personal brand online through professional social networking sites such a LinkedIn
• How to enhance your online reputation with a professional profile on LinkedIn, exploring the anatomy of a LinkedIn profile
• Actions you can take to nurture your network on LinkedIn
• How to decide who to connect to and who not to connect to
• Where your online networking strategy fits into your business development plan
• Online etiquette and how to network safely and without risk to your online identity
• Three actions every executive or business leader must take if they want to ensure that they get the most out of LinkedIn for their business and professional success
• How to leverage your professional profile on LinkedIn to attract more prospects, profits and personal success.

FACEBOOK FOR BUSINESS MASTERCLASS

So you have heard about Facebook and that it’s not just students that are developing their online network there. Have you heard that REAL BUSINESS is being done on Facebook?

Perhaps you have even created a profile?

But are you wondering how leverage your Facebook profile for your business to generate more connections, build relationships with customers and even boost your profits?

You might be wondering how to develop your personal brand or that of your company on Facebook and if you really need to engage in all the Facebook requests and invitations?

Well search no longer as you can now discover the secrets of Facebook for business and how to leverage it for professional and career success in the Facebook For Business Masterclass.

In this workshop you’ll discover:

• What types of businesses are using Facebook and what kinds of potential customers and consumers you will find there
• How to develop a profile on Facebook that is engaging and social yet is still professional
• Actions you can take to nurture your network on Facebook and how to decide who to connect to and who not to connect to
• How to ensure that your online Facebook networking strategy fits into your business development plan
• Actions you can take so you don’t have to spend all day every day on Facebook yet still effectively nurture and engage with your network
• Best practice in using Facebook pages, groups, applications and ads to build a community and profit for your business
• Three actions every executive or business leader must take if they want to ensure that they get the most out of Facebook for their business and professional success
• How to leverage your professional profile on Facebook to attract more prospects, profits and personal success.

PERSONAL BRANDING AND THE NEW RULES OF CAREER SUCCESS

As business leaders we are focused on developing and implementing business strategy so that our companies win in an ever challenging market place.

But do we really take the time to think and act strategically in our careers?

What potential opportunities we could uncover and career success we could achieve if we were to apply our expertise in nurturing and developing the brands of the products and services we work with to building our own career?

Well we can – through learning how to develop and express our own personal brand.

Personal branding is a revolution in the way we manage our careers, clarifying and communicating what differentiates us and enhancing our impact in the workplace so that we expand our career success.

In fact these same strategies are now being used by FTSE 100 and Fortune 500 companies as part of their internal career planning process.

In this seminar you will discover:

• An Introduction To Personal Branding – the origins of personal branding and why it is relevant for our success in the 21st century workplace
• Defining The Essence of Your Personal Brand – the steps we must take to define our personal brand
• Expressing Our Personal Brand – how do we make sure that everything we do is on-brand and consistent with our personal vision
• Getting Known Now – the three keys to an effective personal marketing plan as sales professionals
• How To Become Digitally Distinctive – online personal branding tips so we stand out from the crowd and recession proof our career through new media and social networking strategies.

TALENT MANAGEMENT STRATEGIES IN A TURBULENT ECOMONY

With the challenges of remaining competitive at a time of a contracting economy, increased globalisation and changing workforce demographics, there has never been a more critical time for us to understand how our people can be a critical source of differentiation and help us deliver shareholder value.

Economic turbulence means that we must look to tighten our belts, and while being prudent can impact the bottom line in the short-term, it can also result in hindering future growth once the economy stabilizes. This means we need to have a well thought out approach to the talent agenda at a time of economic uncertainty.

In this workshop you will discover:

• The essence of a compelling and magnetic employer brand and why it’s critical to support your talent agenda
• Case studies of organisations who are successful in developing their employer brand to win the war for talent
• How the multi generational workforce is changing the way we need to communicate to engage our people
• Actions you can take to express your employer brand through all communications channels using traditional and leading edge (yet low cost) social media and Web 2.0 solutions so that you attract, retain and engage the talent you need to deliver your business strategy.