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Your Country Your Call and Ballygowan Pink: 360 integrated marketing programmes and blogger outreach in Ireland
February 19th, 2010 by Krishna De /
Posted by Krishna De under Business blogging, Digital Marketing, Ireland, Social Media Ireland

This last week there have been a a couple of notable business projects reaching out to connect with bloggers and using new media as part of an integrated campaign of 360 marketing that have caught my attention.
REVIEW OF YOUR COUNTRY YOUR CALL
‘Your Country Your Call’ is a new project and is a countrywide competition [...]

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Guidelines For Blogger Outreach: Gary Vaynerchuck Case Study
June 26th, 2009 by Krishna De /
Posted by Krishna De under Marketing online, Media strategies, Networking online, Social media, online pr

How do you connect with influencers online?
And does it matter if that person influences just 2 people or 20,000 people?
Well that was the subject discussed today on the For Immediate Release live show hosted by Neville Hobson and Shel Holtz.
The following article summaries the live conversation. If you just want to read my summary [...]

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