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Online PR: What role does it play in takeover bids?
September 14th, 2009 by Krishna De /
Posted by Krishna De under Social Media Ireland, Social media, Social networking, online pr, online video

Last week Kraft made a US$16.8 billion bid for Cadbury which would create US$50 billion business that would command about 14.8% of the global confectionery market, according to Euromonitor and it would be the leader in the chocolate stakes with a 15.2% of that category, ahead of Mars’ 14.6%.
Adage covered the story and then went [...]

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Guidelines For Blogger Outreach: Gary Vaynerchuck Case Study
June 26th, 2009 by Krishna De /
Posted by Krishna De under Marketing online, Media strategies, Networking online, Social media, online pr

How do you connect with influencers online?
And does it matter if that person influences just 2 people or 20,000 people?
Well that was the subject discussed today on the For Immediate Release live show hosted by Neville Hobson and Shel Holtz.
The following article summaries the live conversation. If you just want to read my summary [...]

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Write Your Business Book Resources: Online Marketing, Publicity And Promotion
April 29th, 2008 by Krishna De /
Posted by Krishna De under Biz Growth - Writing Strategies, Events, Ireland, Marketing online, New media, Personal branding, Recommended resources, Social media, Social networking, Writing

[ June 7, 2008; 9:30 am to 5:00 pm. ] Are you authoring your business book or novel or perhaps you are writing your book at this time and are wondering how you can reach more potential readers through low cost strategies?

Then you won’t want to miss the live event being hosted by  Font Literary Agency who are based in Dublin.

Here are the event details – [...]

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