The Problem
As a leader of a professional services practice, you have probably noticed the competition is getting fierce for clients – in fact you are no longer competing in your own town, county or state – you have to consider the competition globally.
Businesses are outsourcing key functions to different countries across the globe; each week new professional services practices are being established; and the internet has made it easier for clients to undertake their own research for appropriate solutions.
You must STAND OUT from your competitors if you are to succeed in your chosen market place by establishing and positioning yourself as an expert, building credibility and clearly communicating the value you add to your clients. In other words, you must instill in them YOU are the solution they have been searching for.
As consumers we are increasingly exposed to the power of branding. If we are living in a metropolitan area it is estimated we are bombarded with over 3,500 different advertising messages every day!
So how do consumers choose one product over another? They do so based on price, ease of access and availability, emotional connection (such as how much they trust, like and respect the company and product or service they are considering) and on a functional level, how well it does the job they want it to do – all of these constitute a 'strong brand' if well executed.
As a result, you must STAND OUT from your competitors if you are to:
 Achieve the level of compensation or fee you desire and deserve
Be selective about which clients or assignments you take on
Build an enviable client list and a list of people waiting to work with you
Achieve your goals and have time for fun, family and friends
But how do you build your brand to attract your ideal clients and differentiate yourself from the seemingly similar professional services firms you are competing against?
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The Solution ...
Get BrandID™ is a fast moving brand building programme that not only leads you through key strategies proven to build successful careers and businesses, but guides you in how to apply them to your business in just 6 weeks!
The objective of the programme is to guide you in how to Bring YOUR Brand to Life™ so you:
 Discover how to build a strong brand positioning you as the expert of choice
for your target market
Fill your professional practice with the clients you love to work with
Grow your business but with systems in place that mean you reduce the
stress and pressure of leading your own business
All of which results in an increase in your profitability and enhances your professional success
But what is a brand?
There are many definitions of a brand, but in essence it’s a synthesis of elements: aesthetic, rational and emotional that in combination give the consumer a reason to choose one product over another. It defines a unique quality or a promise AND delivery of value that sets a business or product apart from the competition.
In the 21st century, people are increasingly making purchasing decisions based on the perceived value and emotions a brand evokes within them. The Volvo brand, for example, promises safety. Yes, it’s a little more expensive than other vehicles, but the extra value of safety for the family is what makes the sale.
How is branding relevant to professional services practices?
Whether you are an entrepreneur or service professional, the only way to truly succeed in the 21st century economy, achieve your professional goals and win in your market place is to differentiate yourself and communicate your unique and authentic brand.
Branding is not only for large corporations - quite the contrary. Individuals are now packaging themselves as personal corporations with press kits, tag lines, websites, online portfolios, and blogs (weblogs or on-line diaries) allowing them to keep lines of communication constantly open between themselves and their customers.
But note the following: Branding is NOT spin – it’s not about building a special image for your clients: it’s about understanding what is truly unique about you, your strengths, expertise, values and passions – and using that to differentiate yourself and guide your career and business decisions.
Branding is about differentiation. It’s about using what makes YOU outstanding, so you stand out from the myriad of others offering seemingly similar services.
Remember everyone you come in contact with may be a potential client or has the ability to connect you with a colleague, business acquaintance or family member who may be your ideal client!
Being clear about your brand, being consistent with your offering, and being constantly within your target audience’s radar will open the door to great professional and personal success.
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Building YOUR brand is THE most effective way to grow your business ... and it’s fun!
The result will be that people call you to seek out your expertise.
We’ll show you how to unlock and leverage your unique strengths, talents and skills and package them in a way that is authentic and compelling to your potential clients so you feel confident in telling people about who you are and what you do.
What you will discover on the Get BrandID™ programme?
MODULE 1 – Your Brand Essence
In this first and most critical phase you discover your brand differentiation. This is the most important phase in the branding process because in it you will develop the your brand essence by focusing on:
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Your vision, values and purpose
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How to leverage your unique strengths and points of differentiation
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The competitive landscape you are operating in
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Your target audience and ideal clients
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Your Personal Brand Dialogue.
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MODULE 2 – Building Brand Momentum
In this phase, you’ll develop your strategy and game plan for success, by identifying the ideal combination of communication tools to reach your target audience. In addition, you will create your Get BrandID™ marketing plan so that you STAND OUT amongst numerous others who offer seemingly similar services, by discovering how to:
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Establish the goals and G.A.M.E. plan for your business
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Develop a plan to create products and programmes that will act as a magnet for your target audience and enhance your credibility
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Evaluate and prioritise the communication tools that will result in maximum impact and results.
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MODULE 3 – Bring YOUR brand to life!™
In the final phase, you develop a strategy for making your brand visible to those who need to know about you, so you can achieve your goals. In other words, you design a way to communicate your brand .
We ensure all elements of your brand environment support and enhance your brand - aligning your brand environment.
Everything that surrounds you says something about you and to be both credible and compelling to your target audience they need to align to your brand. We will review and develop a plan to ensure that you are on-brand in everything you do:
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Your on-line brand identity
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Your off-line identity and brand environment
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How you build, expand and nurture your professional and social network |
And we’ll develop strategies to ensure you can manage the sense of overwhelm moving forward.
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Get BrandID™ provides you with:
- 6 weeks of inspiring and practical growth oriented tele-seminars that walk you step-by-step through sure fire strategies to build an outrageously successful business.
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- Straight forward learning materials and assignments – the most effective ones in the business.
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- A leading edge, interactive and simple-to-use online learning centre that we will use to share learning materials and assignments.
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- As the programme is all about ensuring that you are wildly successful, at the end of the 6 weeks we will have 2 further mentoring calls over the following three months. This will ensure you stay focused on turning your vision and strategy into outrageous personal and professional success.
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What are the outcomes of the programme?
Unlike many programmes in the market today, we don’t just jump into developing your marketing plan and sales processes, instead we:
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Define a clear, compelling and inspiring vision for your business so you’ll have a definitive route map and game plan.
This will enable you to prioritise where you choose to spend your time moving forward. You’ll create a step by step plan detailing the relevant strategies for your business in your market without feeling overwhelmed. |
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Uncover unique strengths that you can leverage so that success will come more naturally and easily for you. |
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Identify your niche, your ideal target market - clients that you are called to work with, who energise and inspire you so you deliver great outcomes for them which in turn means more referrals for you. |
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Research the support and help your clients are really searching for so you can refine and position your solutions to stand out from your competitors and be irresistible to your target audience. |
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Clarify how you are unique and what makes you differentiated from your competition so that your target audience will gravitate to your solutions and you will be seen as the recognised expert in your field. |
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Learn how to engage others in a conversation about what you do in a compelling, engaging, and conversational so they connect with others who may be looking for your solutions or who may in turn connect you with people who are looking for someone just like you to help them with their challenges. |
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Develop your marketing plan and review your marketing materials including your corporate identity, so that you enhance your brand with the result that you find yourself booked solid with clients you love to work with. |
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Review your web site to make sure that it is playing its part in your marketing and sales strategy and that you are realising the investment you made in setting it up in the first place. |
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Discover how to build your business on a foundation of multiple profit sources instead of a single revenue stream that is totally dependent on your input and attention 100% of the time – where you are trading time for money. |
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Engineer success into every action you take or decision you make for your business, making sure that you get maximum leverage from every action or investment you ever make. |
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Embed a 'growth and success' mindset into your everyday business philosophy. |
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Lay the foundation to becoming respected as the recognised expert and innovator in your field for your ideal target market.
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Develop a robust plan for you to implement so you continue to build, nurture and strengthen your brand and continue to expand your success moving forward.
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The following are typical results that previous clients have experienced:
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"As a television producer I’m keenly aware of the importance of branding to the success of a company or individual. So when I decided to take my TV experience online and brand myself as a Lifestyle Expert, I called on Krishna to help steer my path to success. With laser like focus, Krishna zeroed in on who I really was and what my message was all about. She was full of ideas and resources to help me bestexpress my brand in a global way.
As a result I’ve created several of my own e-products and a teleseminar series on the way. I’m right on track and experiencing amazing growth in my business."
Deborah Boland
www.tvimagelive.com |
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"I am delighted I learned the importance of branding from Krishna. I never make a move without a quick consult with her. I respect her ideas so much, that I have her as a guest speaker for my “30 Day to Radio Success” course to teach my clients about the importance of originality when it comes to being a guest on radio.
It doesn’t matter if you are new to business or have been doing it for decades, time spent with Krishna will be money earned. Krishna is an integral piece to your success puzzle!"
Wayne Kelly
www.onairpublicity.com |
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"3 months of working with Krishna De has allowed me to develop my business from a good idea in my head to one that has already secured a lucrative contract, immediately doubling my income from last year.
Krishna is supportive and challenging, and consistently goes the extra mile for her clients in the pursuit of outstanding business results. In defining my target market, developing my brand from website through to products, she has stimulated and inspired my thinking toward greater heights of what is possible.
A word of warning – do not work with Krishna if you and your business are not ready to be propelled forward through practical, useful and inspirational examples, tools and strategies. Business opportunities for you walk by every minute of every day - If you are ready to recognise and take them up, wait no longer, I would encourage you to give Krishna a call …now!”
Dr Rosemary Keating
www.inspiringlife.com |
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Why Get BrandID™?
There are literally hundreds of programmes about starting your own business, from how to develop a business plan or enhance your selling skills and negotiation tactics. But, unfortunately, there is very little excellent, proven and reliable information on growing a successful professional service business.
Get BrandID™ is a business development programme designed just for you!
Through the programme, we not only show you hundreds of practical strategies proven to work that you can apply to your business immediately, but we’ll also make sure they are targeted to your business, focussed on your market, tailored to your clients, whilst leveraging the unique strengths and passions that you already possess.
You’ll be accessing not just proven strategies from the best in the business, but the most leading edge thinking there is in business development for entrepreneurs and service professionals.
This means you’re not only inspired about your business but you are inspiring to others and therefore your ideal clients will gravitate towards you.
"90% of business owners don't achieve the outcomes they desire in terms of success from their business; because they don't KNOW what they want to achieve!"
Krishna De |
This programme is based on real experience and research - not just theory. Get BrandID™ is not just another programme with marketing or sales tips. You’ll discover proven strategies and tactics that we and our clients have used to grow successful businesses.
PLUS you’ll have access to the benefits of thousands of hours of research that we have undertaken with literally hundreds of other service professions just like you.
The global economy is changing the way we do business forever and we are operating in a market comprising the best educated consumers of all time.
We face fierce competition from low cost competitors in both international and domestic markets. Consumers will always be able to find someone prepared to provide a product or service for less expense and perhaps with more features.
Strong brands are differentiated from the competitin so they can avoid being considered a commodity competing on price alone.
5 Reasons to consider registering for Get BrandID™
1. The global economy is changing the way we do business forever and we are operating in a market of the best educated consumers of all time ...
We face fierce competition from low cost competitors in both international and domestic markets. Consumers will always be able to find someone prepared to provide a product or service less expensively and perhaps with more features.
With Get BrandID™ you will discover how to build a strong brand AND differentiate yourself so that you can avoid being considered as a commodity, competing on price alone.
2. The big are getting bigger You may not have the reach and resources to compete with the big players but there is a huge market of people who are looking for bespoke products and services and want to be treated as an individual.
Through Get BrandID™, you’ll learn how to unlock the secrets of how to capitalise on this on this opportunity.
3. The power of your network is more relevant than ever
Even the most avid researcher will admit that it is impossible to know everything there is to know about their area of expertise. We need to develop extensive networks and support groups if we are to achieve the full potential of our businesses.
In Get BrandID™, you will discover how to build, develop and nurture your professional network to support the growth of your business.
4. The old ways of working do not always propel growth Persistence is a wonderful quality but you also need to know when you have to change the way you are playing the game and implement a different game plan – a different strategy.
Whether you are a new business and want to fast track your success or perhaps you have been trying to build your business over the last few years but you are still not booked solid with clients you love to work with, or you know you could be improving your bottom line but don’t know how, then through Get BrandID™, we’ll show you how to make this happen.
5. You need to up the ante on your personal effectiveness Sometimes it is difficult to differentiate between yourself and the hundreds or even thousands of organisations providing similar solutions to you.
You are your most valuable resource. How effectively are you leveraging yourself to reap the rewards you deserve?
During the Get BrandID™ programme, you’ll develop a plan to improve your effectiveness and efficiency on a continuing basis and we’ll get you started in putting the plan into action. |
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Your Workshop Facilitator
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